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Zing Zang, identified for its Bloody Mary model, has introduced the launch of Zing Zang Michelada Combine, including to its portfolio of cocktail mixers.
As Mexican beer stays as one of many fastest-growing segments within the beer class within the U.S., the recognition of the Michelada — a cocktail mixing beer with lime juice, tomato juice and spices — has gained amongst shoppers nationwide.
Zing Zang Michelada Combine was made with a mix of actual tomato juice, lime and lemon juices, Worcestershire sauce, sizzling sauce and spices.
“Because the number-one Bloody Mary model, Zing Zang understands the artwork of crafting flavorful tomato-based cocktails with the right ‘zing’,” says E.G. Fishburne, VP of promoting at Zing Zang. “With the surging recognition of Micheladas, pushed by the strong progress of Mexican beer, it’s a pure development for us to increase our experience into this vibrant market. Simply as our Bloody Marys delight shoppers with their daring flavors and refreshing kick, our new Zing Zang Michelada Combine guarantees to raise the Michelada expertise.”
Provides Steve Crites, EVP of gross sales for Zing Zang, “This journey started with the eager observations and keenness of our native groups within the West and Southwest. Their insights illuminated a nationwide alternative for Zing Zang, inspiring us to introduce Zing Zang Michelada Combine to shoppers throughout the nation. This launch is a testomony to their sharp understanding of native tastes and traits, laying the muse for our enlargement into the thriving Michelada market.”
Zing Zang Michelada Combine comes packaged in 32-oz. bottles and might be accessible nationwide in grocery and liquor shops, in addition to buy on-line.
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