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Sazerac, the worldwide spirits firm identified greatest for proudly owning Buffalo Hint Distillery, has signed a deal to buy BuzzBallz, a fast-growing ready-to-drink (RTD) producer.
BuzzBallz was based in 2009 by Merrilee Kick. The corporate’s spherical form and distinctive flavors rapidly caught on with customers.
The partnership with Sazerac will permit BuzzBallz to succeed in extra customers domestically and internationally, the businesses say. BuzzBallz “enhances Sazerac’s strong portfolio with a enjoyable, distinctive, pre-mixed ready-to-drink portfolio.”
Kick will keep on as firm CEO.
“Merrilee and the staff at BuzzBallz have created unimaginable manufacturers and we’re each honored & excited to associate collectively to take them to the subsequent degree,” says Sazerac CEO and president, Jake Wenz. “Merrilee’s creativity, dedication to high quality and drive is inspiring. BuzzBallz is really one-of-a-kind and we are able to’t wait to assist unfold the merchandise to extra customers everywhere in the world.”
The BuzzBallz firm additionally contains RTD drinks like: BIGGIES, Uptown Cocktails, Sip Sip Hooray and Texas Craft, together with different manufacturers.
Commercial
“As a trailblazer within the ready-to-drink area, we’ve acquired many inquiries to accumulate the corporate; nevertheless, Sazerac matched our modern tradition and spirit greatest,” Kick says. “They’re a associate we are able to proceed to develop with internationally, in addition to develop our current distribution footprint within the USA. We’re enthusiastic about our future progress alternatives from the synergies we are going to create collectively.”
The transaction is topic to customary closing circumstances, together with receipt of regulatory approvals. Phrases of the settlement is not going to be disclosed.
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