BradyIFS and Envoy Options have rebranded beneath a brand new identify—BradyPLUS. The brand new company identification follows the October 2023 merger of the 2 corporations. BradyPLUS will proceed to distribute janitorial/sanitation, foodservice disposables, and industrial packaging merchandise.

The BradyPLUS identify and brand have additionally been modernized for the corporate’s subsequent chapter to assist additional differentiate the corporate within the market. Model components embody the Brady identify, the addition of the PLUS, the reliable blue colour, and the Bee icon. The brand design encompasses a daring orange colour.

The brand new company identification will roll out throughout totally different model touchpoints starting spring 2024.