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Obtain the survey outcomes right here
Do customers draw back from elements which are unfamiliar or have chemical-sounding names? And do they gravitate in direction of meals with sure elements, whereas avoiding others? A latest IFIC survey of 1,000 Individuals explores the general public sentiment round elements in meals and drinks, why folks store the place they do, and what drives purchases on the subject of sure meals.
Highlights
Six in ten Individuals say they often think about elements when selecting meals to purchase. Customers select the place they store based mostly largely on the standard of meals supplied and the value of meals offered. A wide range of meals can be a high purchase-driver, whereas elements are much less necessary. When deciding which meals to buy, folks have a tendency to decide on these they think about to be good for them; this consideration outweighs selecting “acquainted elements.” Well being and security are the highest causes folks keep away from sure elements. For many who imagine some elements are unsafe to eat, greater than 4 in ten imagine these elements will have long-term impacts on their bodily well being. Practically three in ten assume an unknown, chemical-sounding ingredient isn’t secure to devour. Relating to meals containing naturally occurring compounds that will pose risks (e.g., arsenic, lead, cadmium, and mercury), customers are most involved about seafood—with child meals an in depth second.
Methodology
One thousand interviews had been carried out amongst adults ages 18+ from Could 4th by Could ninth, 2023, and had been weighted to guarantee proportional outcomes. Totals could not equal 100% on account of rounding. The Bayesian confidence degree for 1,000 interviews is 3.5, which is roughly equal to a margin of error of ±3.1 on the 95% confidence degree.
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